Juicy Juice

Having worked on several sweepstakes campaigns for Juicy Juice over the years, the most recent was the SIRIously Delicious Back-to-School sweeps, where Juicy Juice partnered with influencer Siri Daly to provide easy lunch tips for busy moms on-the-go. This project included designing the creative direction – from a logo, to color palette, and design elements – as well as the website, social media posts, and banner headers for the Juicy Juice website. Overall, we had a successful campaign with over 6k sweepstakes entries and over 5m social impressions.

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ROLE: creative direction, graphic designer, video editor

TEAM: Brianna Coleman (graphic designer), Hilary Braun (art director), Nicola Barrett (video editor)